Full of joie de vivre and an eye for detail – just like Tinguely
Valérie Ziegler, nuage
You don’t need to spend long in Esther Sidler’s company to get a feel for her workplace: lively, colourful, welcoming, full of life and full of surprises … much like Museum Tinguely itself, where she has been working for almost six years. The charismatic Lucerne native manages both the museum shop and the ticket desk. And while she certainly keeps an eye on the figures, it is above all the people who matter to her.
Esther Sidler, Head of Shop and Box Office at Museum Tinguely. © Basel Tourismus, Oz Jacob Tabib
Esther Sidler has been working at the museum on the Rhine for almost six years. © Basel Tourismus, Oz Jacob Tabib
The Museum Tinguely Shop offers a selection of unusual gifts and stationery, books and children’s toys. © Basel Tourismus, Oz Jacob Tabib
Commercially creative
There is no coincidence that we are meeting Esther on a Monday. The museum is closed on this day, making it the perfect opportunity to develop the shop further. “I like being here on Mondays. As well as taking care of the accounts, I tidy the shop, rearrange the displays and order new stock.”
You are more likely to find Esther away from her office. She much prefers to be “omedingse” – a Lucerne dialect expression meaning something along the lines of pottering about – whether in the shop, the museum or the museum lounge. “I love being able to rearrange everything and give it a fresh look.” As well as Mondays, she particularly enjoys making the most of the early morning hours.
“I love being able to rearrange everything and give it a fresh look.” Esther Sidler
Esther is supported in the shop by a team of four women. “We make a fantastic team,” she says enthusiastically. “We all have very different personalities and professional backgrounds.” In Esther’s view, this diversity is a real asset, particularly when it comes to selecting the museum shop’s range.
As lively and open-minded as Esther herself is, so too is her professional journey. After studying art history, which took her from Lucerne to Basel, she joined Sam Keller’s team during the early days of Art Basel Miami Beach. She subsequently ran the bistro at the Kunstmuseum Basel together with her husband. While her husband remained in the hospitality industry, Esther felt drawn back to the world of art.
Before joining Museum Tinguely, Esther Sidler worked at the Kunstmuseum Basel bistro. © Kunstmuseum Basel
Her passion for hospitality, however, never left her. Today, she brings together her experience in the restaurant business with her role managing the museum shop.
The museum reception is the first point of contact for visitors. Museum Tinguely places great importance on making everyone feel welcome and ensuring that a visit is as accessible as possible.
Esther’s personality and approach to hospitality could hardly have found a better home.
“I never seriously considered pursuing a career in art research,” she explains. “Perhaps that’s because I grew up in a family that ran its own business. Being self-reliant and entrepreneurial was practically instilled in me from an early age. I suppose studying art history couldn’t quite change that,” she laughs.
“Although I still work in the arts, I’m on the business side of things.” Esther Sidler
Her role at Museum Tinguely brings together her skills and interests perfectly. “Although I still work in the arts, I’m on the business side of things.” She also loves working and communicating with people from all walks of life. On her LinkedIn profile, she describes her ambition as creating “places where people can find inspiration, exchange ideas, meet up and enjoy spending money”.
For Esther, ending up at Museum Tinguely feels like exactly the right fit. “I’ve made a lot of the right decisions in life by following my intuition,” she says. After all, she had always dreamed of running her own shop. “I’m really happy in my job here!”
“I love swapping ideas with graphic designers and suppliers. One of the highlights is sitting down with an artist to work on the next special-edition Wickelfisch.” Esther Sidler
And her favourite item in the shop? Without hesitation: the Tinguely overall. “We had Jean Tinguely’s original recreated by Susanne Brunner, a dressmaker from Basel.” Esther has a particular passion for developing products of their own. “I love swapping ideas with graphic designers and suppliers. One of the highlights is sitting down with an artist to work on the next special-edition Wickelfisch.”
For the special edition of the Wickelfisch (see top right), Esther Sidler collaborates with artists. © Basel Tourismus, Oz Jacob Tabib
To keep their clothes dry while swimming, Basel residents store everything in a so-called Wickelfisch. © Schweiz Tourismus
The blue Tinguely overalls are Esther Sidler’s favourite item in the shop. © Basel Tourismus, Oz Jacob Tabib
Museum Tinguely is the only museum in Basel with its own beach. Since 2014, it has released a new special-edition Wickelfisch every year, developed in collaboration with the artist featured in its major summer exhibition. “Most artists have never heard of the Wickelfisch swim bag. But once they come to Basel and see all the people jumping into the Rhine at Tinguely Beach, they are immediately enthusiastic about designing their very own Wickelfisch.”
At the moment, Esther is busy working on a range of merchandise to mark the Tinguely fountain’s 50th anniversary next year. Once again, this is an opportunity to combine her enthusiasm for design with her instinct for what visitors from all walks of life might like to take home as a memento.
The Tinguely fountain will celebrate its 50th anniversary in 2027. © Theater Basel
Freedom and a touch of Kitsch
It is the creative freedom that Esther particularly appreciates about Museum Tinguely. “It’s that sense of freedom, embodied by Jean Tinguely himself and brought to life today through his work in the museum. His humour, his playful approach, his willingness to experiment … you can feel all of this in every corner and department of the museum,” says Esther. “And it all happens quite naturally. I think that’s simply the way the museum is – and the way we are as a team.”
“His humour (Jean Tinguely’s), his playful approach, his willingness to experiment … you can feel all of this in every corner and department of the museum.” Esther Sidler
Jean Tinguely continues to fascinate with his playful approach. © Basel Tourismus, Oz Jacob Tabib
Wheels and figures come together in a delicate interplay. © Basel Tourismus, Oz Jacob Tabib
Bright colours and playful forms invite a closer look. © Basel Tourismus, Oz Jacob Tabib
Esther is also trusted to follow her instincts when it comes to selecting the shop’s range. “Sometimes it keeps me awake at night,” she laughs. “There are times when I think: What on earth have I bought for the shop this time? Something really kitsch!” But when she sees the joy with which visitors try out the products – and, better still, take them home – she knows she has made the right choice.
“There are times when I think: What on earth have I bought for the shop this time? Something really kitsch!” Esther Sidler
Esther’s intuition and eye for a good find clearly serve her well here, too. “I don’t really have any stock that just sits on the shelves. Whatever I buy eventually sells.” Sometimes, all it takes is a change of display.
The museum shop is the perfect place to find an original gift – whether you’re treating yourself or someone special.
There’s something for everyone: not just Tinguely fans, but art enthusiasts, children and design lovers, too. There are posters, postcards, catalogues, stationery, decorative and design objects, accessories, books, and fascinating games for all ages.
Exhibition posters and art books provide inspiration to take home. © Basel Tourismus, Oz Jacob Tabib
Among postcards, stationery and design objects, there are plenty of gift ideas. © Basel Tourismus, Oz Jacob Tabib
Esther Sidler arranges the museum shop’s varied selection with a keen eye. © Basel Tourismus, Oz Jacob Tabib
Even the cats have followed us here (see our feature on the artist duo Ado + Comenius). The current Glow-in-the-Dark collection, created to accompany Zilla Leutenegger’s exhibition, is particularly cat-chy! In ZWISCHENRAUM / HINDURCHZUSCHAUN, the Zurich-based artist presents around ten multimedia installations alongside several monotypes. The exhibition runs until 7 March 2027. And yes, there’s a cat among them! Featured on the exhibition poster, designed by the artist herself, this feline quickly became the natural star of a range of accompanying products available throughout the exhibition.
Plein Soleil, Zilla Leutenegger, 2026. © Basel Tourismus, Oz Jacob Tabib
The Rhine, Sundays and Paris
The undisputed bestseller in the museum shop is the Wickelfisch swim bag. Its prime location right on the Rhine certainly gives the museum a unique advantage in this respect. “Generally speaking, we benefit enormously in summer from our location in one of Basel’s most popular recreational areas,” says Esther. “But our shop is also a popular destination on Sundays, when people come looking for gifts or souvenirs.” After all, one of the city’s loveliest walking routes leads straight past the museum. The Rhine, Solitude Park, the museum’s own bistro, Chez Jeannot … and, in summer, delicious ice cream from Gelateria di Berna, served from the striking pink vintage Ape parked right outside – the museum is not just a place for art, but a popular destination for a day out, too.
The Chez Jeannot bistro at Museum Tinguely. © Museum Tinguely
Esther herself enjoys the scenic walk every day. Her commute takes her from the Gellert neighbourhood, across the Rhine. “Before work, whenever possible, my husband and I enjoy a leisurely coffee together – perhaps at Pförtnerhaus, Etna or Da Graziella.”
In her free time, she likes going to the gym or swimming pool. She also enjoys visiting the cinema and museums, whether in Basel or elsewhere in Switzerland. “But the older I get, the more I appreciate simply being able to spend time at home.”
At home, she and her husband also love welcoming guests for special occasions in their own private living-room bar. “Funnily enough, I hardly drink wine myself,” she laughs. “I just can’t tolerate it.” Instead, Esther much prefers taking care of the food – and making sure her guests feel at home.
She also loves spending time in Paris. “Whenever I can, I like to combine business trips to trade fairs, such as Maison&Objet in Villepinte, with a few extra days of holiday in the city. Paris continues to be an endless source of inspiration for me.” There, too, she enjoys browsing museum shops and concept stores, always on the lookout for fresh ideas.
A garden gnome for Jean
What does a perfect visit to Museum Tinguely look like in her eyes? “That really depends on what the visitor has come to see. If they’re here for Tinguely, I would definitely recommend starting with a walk around the grand Méta Maxi Maxi Utopia.”
For Esther Sidler, a walk across the Grosse Méta Maxi Maxi Utopia is an essential part of any visit for Tinguely fans. © Basel Tourismus, Oz Jacob Tabib
A closer look at the wheels and belts of the Grosse Méta Maxi Maxi Utopia. © Basel Tourismus, Oz Jacob Tabib
A dense network of wheels, rods and connections characterises the installation. © Basel Tourismus, Oz Jacob Tabib
Esther Sidler in front of the Grosse Méta Maxi Maxi Utopia. © Basel Tourismus, Oz Jacob Tabib
Located in the museum’s spacious main hall, the installation is currently dedicated to the so-called sound-mixing machines. The Utopia is undoubtedly the crowd favourite, as it is the only walk-through sculpture. Measuring over 17 metres in length and 8 metres in height, it is made up of countless wooden wheels and disused metal casting moulds from the Swiss company Von Roll AG. Powered by motors and driven by V-belts, these set numerous other elements in motion, including a carousel horse, a garden gnome and the mudguard of a racing car. Brightly coloured and seemingly chaotic, the individual objects nevertheless come together to form a carefully choreographed whole, creating an experience that engages several senses. With Utopia, Tinguely created a fantastical world designed to bring joy, particularly to children.
“I also think it’s wonderful at the moment – especially with children – to discover Zilla Leutenegger’s work. To wander through the entire museum and explore the different installations.” Esther Sidler
“I also think it’s wonderful at the moment – especially with children – to discover Zilla Leutenegger’s work. To wander through the entire museum and explore the different installations,” Esther adds.
And, of course, no visit would be complete without stopping for a coffee at Chez Jeannot and picking up a souvenir from the museum shop.
If Esther could still give Jean Tinguely a present from the shop, what would she choose? “The garden gnome. There’s one in Utopia that hangs upside down and spins around. I’ve grown particularly fond of him.”
And which product has recently kept Esther awake at night? On that, Esther prefers to remain tight-lipped. But perhaps you’ll discover it for yourself on your next visit. One thing’s for sure: it’s a real eye-catcher, we think. Meow.
Museum Tinguely
Museum Tinguely with Tinguely Beach. © Basel Tourismus
The entrance area of Museum Tinguely. © Museum Tinguely
The large windows at Museum Tinguely offer views of the Rhine. © Basel Tourimus
Location: Directly on the banks of the Rhine in Basel’s Solitude Park, opposite Tinguely Beach.
Opening: Opened in 1996 to mark the 100th anniversary of Roche.
Architecture: The building was designed by internationally renowned Ticino architect Mario Botta.
Collection: Museum Tinguely’s collection is founded on a donation made by Niki de Saint Phalle in 1992,
comprising 52 sculptures from the estate of Jean Tinguely. This brought the largest collection of the artist’s works together in Basel, where it found its permanent home. Since then, the collection has continued to grow through acquisitions and significant donations of sculptures,
archival material and works on paper. Today, the museum is home to the world’s most comprehensive collection and documentation of Jean Tinguely’s work.
Funding: Museum Tinguely is a cultural commitment by Roche, which continues to fund the museum in its entirety.
What makes it special: Many of the social issues that have gained prominence in recent years were already central to Tinguely’s work, offering fresh perspectives to this day. Building on the enduring relevance of his artistic practice, the museum fosters a dialogue between Tinguely’s work, contemporary artists and the art forms of our time.
Exhibition: ZWISCHENRAUM / HINDURCHZUSCHAUN, until 7 March 2027.
Cooperation with Basel Happens
Would you like to meet more exciting personalities of Basel? On the Instagram channel “Basel Happens”, our journalist Valérie Ziegler has been showcasing her beloved city since 2017, together with the local photographer Oz J Tabib. Discover inspiring and unique places, people, and projects!