Basel is becoming even more sustainable

Basel Tourism is actively shaping the future of sustainable travel.

Sustainability takes centre stage for all Basel Tourism’s activities. Our goal is to lead by example when it comes to sustainability: we don’t just want to shape sustainability as a concept but also as a tangible reality – for our guests, when hosting trade fairs and congresses, in our partnerships, and internally, too.

Better travel 

Our strategy for sustainable tourism development

Basel Tourism sees sustainability as a core component of the tourism strategy. A sustainability strategy has been developed to coordinate sustainable development, support the industry and position Basel as a sustainable, urban city. 

Sustainability plays a key role in tourism’s successful development and in positioning Basel as a city for leisure and congresses. We see sustainability as encompassing a reduction in our environmental footprint, an uptick in sustainable experiences, the promotion of local value creation within the Basel region, the positioning of the tourism industry as an attractive employer, the establishment of high-quality tourism as a source of added value, the building of bridges between cultures and the promotion of Basel’s image as a sustainable city.

The sustainability strategy is divided into three separate, complementary fields of action: sustainability at Basel Tourism as an organization (better work), sustainability in the industry and destination (sustainable partnerships), and making sustainability tangible for our guests (better travel). For instance, our goal is to help our partner businesses obtain certifications, as well as enabling them to network and advising them. Basel is also one of four pilot destinations in the Swisstainable sustainability programme, and we want to use our new tourist products, such as the Wickelfisch (swim bag) hire service, to turn sustainability into something our visitors can experience.    

Our vision is clear: Basel is an inspiring, welcoming city that takes the economic, environmental and social needs of today and tomorrow into account in equal measure. Basel says “no” to mass tourism and strives to be a global role model for sustainable experiences.

Factsheets on strategy (only in German):


Certifications and commitments

Switzerland is already a pioneer in matters of sustainability – not only in terms of the landscape but also thanks to its outstanding infrastructure. Swiss cities make a good case for being sustainability superstars due to the spatial proximity of their points of interest in particular. Nowhere else in the world are the attractions, cultural institutions, restaurants, insider tips and opportunities to shop closer together.

This is also the case in Basel, and that is precisely why the city is eager and motivated to further develop and promote the destination in terms of sustainability. All of this is to happen not only within the Basel Tourism organization but also in close collaboration with the city and canton as well as various tourism service providers and stakeholders. Positioning Basel on a lasting basis as a world-renowned smart city is the objective that drives all partners and contributors.


TourCert certifies and awards the TourCert accreditation for sustainability and corporate responsibility in tourism. Basel Tourism’s aim is for Basel to be TourCert-accredited as a destination by the end of 2024.

Swisstainable Destination Level I

Just six months after the launch of Swisstainable Destination, Basel is one of the first three tourism destinations in Switzerland to reach Swisstainable Destination Level I. This classification reflects Basel-based businesses’ commitment to responsible, sustainable tourism in the city.

Swisstainable level II

Basel Tourism participates in Swisstainable, the sustainability programme developed by Switzerland Tourism. Level II businesses have at least one sustainability certificate. They pledge to operate sustainably and improve their sustainability standards on a continuous basis.

Certification (only in German):

OK:GO initiative

Basel Tourism is participating in OK:GO. This nationwide initiative aims to make information on the accessibility of tourist offers available to the public. By participating in this initiative, the Tourist Information office at the Stadtcasino sets an example for good customer service and makes an important contribution to sustainable and inclusive tourism.

Wasser für Wasser (Water for Water)

Basel Tourism is working with WASSER FÜR WASSER (WfW) to encourage the sustainable use of water – a valuable resource. As an official WfW partner business, we support the implementation of water, sanitation and hygiene projects in Zambia, Mozambique and Switzerland.

Cause We Care

When guests make online bookings, Basel Tourism offers them the opportunity to make a small, voluntary contribution to climate protection and sustainability. As a member of Cause We Care, Basel Tourism will match all contributions made.

Tips for our partners

Here, you can discover useful guides, handy tips and links, and important documents to help you make your business sustainable. 

Food Save Basel-Stadt

With the “Food Save Basel-Stadt” programme, the canton of Basel-Stadt helps all manner of food-related businesses in the canton (e.g. restaurants, hotels and bakeries) to reduce their food waste.

Sustainability platform for tourism 

The sustainability platform bundles together knowledge on sustainability for the tourism sector and gives businesses and experts opportunities to network with each other.

Here is a selection of local initiatives and projects that encourage tourism businesses to become even more sustainable. The list will be updated on an ongoing basis.

Tips (only in German):


Basel is becoming even more sustainable! This is evidenced by the growing number of Basel hotels that have already attained Swisstainable Level III.

Swisstainable Level III

Level III – leading is designed for businesses that already hold a comprehensive, recognized sustainability certification. It takes into account accreditations that cover all dimensions of sustainability and undergo regular external reviews.

Sustainability Report 2023 (only in German):

Hotels with Swisstainable Level III accreditation: