The mission of Basel Tourism

Basel Tourism works closely with the relevant authorities, its partners in the tourism industry and other stakeholders to promote tourism in Basel and the surrounding region.

The Basel Tourism association is responsible for:

  • Basic tourism advertising, promoting and raising the profile of the Basel region’s brand at home and abroad
  • Creating resources and deals for tourists and services for individual guests as well as business travellers, conference attendees and those engaging in travel offered as an incentive
  • Opening of distribution channels for interested partners
  • Sales of tourism products and services to individual guests and travel operators
  • Information and referral services at the Tourist Information office, online and by telephone
  • Preparing tourism market data to inform its own and its members’ decisions
  • Representation of tourism interests to the outside world and active participation on Basel’s behalf in marketing that spans target groups

Marketing strategy

Basel Tourism strategy 2024 – 2027

Sustainability strategy

We have developed our own sustainability strategy in consideration of ecological, economical and social aspects and integrated it into our overall corporate strategy.

Basel is becoming even more sustainable


We are pleased to be able to present to you our new corporate design. Please take note of the factsheet information regarding correct use of the logo.

The logo is available in the following file variants, which are also provided with the necessary protective space around the logo.

Print I EPS
Scalable vector file

Office presentation I PNG 
Transparent pixel graphic

Logo size

  • A5/6 100%
  • A4 150%
  • Credit card formats 80%