Nike: Form Follows Motion

The show sheds light on the company's journey from a small start-up to a global phenomenon, with a special focus on Nike's impressive design history. From its experimental beginnings in the 1960s and the creation of the iconic "Swoosh" logo to innovations such as the Air sole and current developments in sustainability and new materials, the exhibition shows Nike's creative evolution. At the same time, it explores the importance of sport in our society and the almost mythical worship of sneakers and sports fashion in pop culture and social media. "Nike: Form Follows Motion" follows on from a summer full of major sporting events, including the Olympic and Paralympic Games in Paris and the European Football Championships in Germany. The exhibition was curated by Glenn Adamson, an internationally recognized design historian.


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