Nike: Form Follows Motion

With "Nike: Form Follows Motion", the Vitra Design Museum presents the first museum show about Nike, the world's largest sports brand. The exhibition traces the company's rise from a local start-up to a global phenomenon and focuses on Nike's fascinating design history. This ranges from the experimental beginnings in the 1960s and the design of the famous "Swoosh" logo in the early 1970s to innovations such as the Air sole and current research into sustainability and new materials. At the same time, the exhibition examines the role of sport in our society and the almost mythical worship of sneakers and sports fashion in pop culture and social media. "Nike: Form Follows Motion" thus follows on from a summer of major sporting events, marked by the Olympic and Paralympic Games in Paris and the European Football Championships in Germany. The exhibition was initiated and produced by the Vitra Design Museum; the curator is the internationally renowned design historian Glenn Adamson. The exhibition was designed by London-based architecture and design studio JA Projects.