Donation campaign #xmasinbasel
From 23 November to 23 December 2017, the Basel Christmas Association inspired all visitors to the Basel Christmas market to share their magical moments on social media with the hashtag #xmasinbasel. Each post meant one more child’s smile.
The #xmasinbasel campaign will run from 23 November to 23 December 2017. For every post of Basel at Christmas with the hashtag #xmasinbasel, Basler Kantonalbank will donate one franc to the Pro UKBB Foundation, up to a maximum of CHF 5,000. Donations will be made for a maximum of ten contributions per person. The photos may be used during the campaign by the Basel Christmas Association and Basler Kantonalbank for advertising purposes in connection with the campaign, and may be displayed on public social walls.