We concentrate our activities on certain target markets so that we can deploy our resources as effectively as possible. We base our decisions on which markets to target by overnight stay figures and levels of suggestability.
In the field of leisure tourism, our primary target markets are Switzerland, Germany, North America, Great Britain, France, Spain, Italy, Holland and Japan. Our secondary target markets are the growth economies of China, Russia and India, as well as Austria and Hungary. In 2011 we made our first foray into the markets in Luxembourg and Israel and in 2012 into the market in Brazil.
In the field of congresses and conferences, our focus is primarily on Switzerland, Germany and Great Britain. We also selectively advertise in other European countries, such as Belgium, France and Italy.